MAD #89 — September 1964

"Nowadays, a man pays a luxury tax on his billfold, an income tax on what he puts into it, and a sales tax whenever he takes anything out!" — Alfred E. Neuman

Contents

• Ad for “Alfred E. Neuman for President” Campaign Kit

  Art by George Woodbridge
  C2
• Contents Page
  1
• Letters Dept.

  Notes

  • Ads for subscriptions — Why Kill Yourself? — carnival high-striker (art by Paul Coker, Jr.), Alfred E. Neuman portrait, paperbacks
  2–3
• Drawn-Out Dramas

  Marginal Thinking Dept.

  Sergio Aragones
  (various places around the magazine)
• When the Cigarette Industry Fights Back

  They'll See Us Inhale Dept.

  Written by Don Reilly / Art by Jack Rickard

  Reprinted in 2 collections

  • More Trash From MAD #9 — 1966 Annual
  • The Portable MAD — 1970 (Paperback #28)
  4–7 sample
• Another MAD Peek Through the Microscope

  Microfolk Dept.

  Written by Phil Hahn / Art by Bob Clarke

  Reprinted in 3 collections

  • More Trash From MAD #9 — 1966 Annual
  • The Portable MAD — 1970 (Paperback #28)
  • MAD #45 — October 2025
  8–10
• The MAD Academy Awards for Parents

  Old Folks at Ham Dept.

  Written by Stan Hart / Art by Mort Drucker

  Reprinted in 3 collections

  • More Trash From MAD #9 — 1966 Annual
  • The Portable MAD — 1970 (Paperback #28)
  • MAD Special #66 — Spring 1989
  11–15
• Alone in a Washroom for the First Time

  Don Martin Dept. Part I

  Don Martin

  Reprinted in 9 collections

  • More Trash From MAD #9 — 1966 Annual
  • The Portable MAD — 1970 (Paperback #28)
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD XL #3 — June 2000
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • 1001 MAD Pages You Must Read Before You Die — 2009
  • Intensely Dumb MAD — 2013
  • MAD's Greatest Artists — Don Martin — 2014
  • MAD Treasure Trove of Trash — Vol. 4 — Nov/Dec 2022
  16
• The MAD Drive-In Movie Primer

  Car Watch Dept.

  Written by Larry Siegel / Art by George Woodbridge

  Reprinted in 3 collections

  • More Trash From MAD #9 — 1966 Annual
  • The Portable MAD — 1970 (Paperback #28)
  • MAD Special #30 — Spring 1980
  17–19
• The Lighter Side of Water Sports

  Berg's-Eye View Dept.

  Dave Berg

  Reprinted in 3 collections

  • The Worst From MAD #9 — 1966 Annual
  • MAD Special #2 — Spring 1971
  • MAD Special #70 — Spring 1990
  20–23 sample
• The Sights and Sounds of the U.S.A. — Hollywood, California

  Talk of the Town Dept.

  Written by Frank Jacobs and Larry Siegel / Art by Paul Coker, Jr.

  Reprinted in 2 collections

  • MAD Special #3 — Summer 1971
  • MAD Spoofs America — Special Collector's Edition 2026
  24–25
• World's Fair Pavilions We'd Really Like to See

  Fair Grounds for Comment Dept.

  Written by Stan Hart / Art by Joe Orlando
  26–29
• Spy Vs. Spy — mousetrap shoes / moving swing into wall

  Joke and Dagger Dept. Part I

  Antonio Prohias

  Reprinted in 7 collections

  • More Trash From MAD #9 — 1966 Annual
  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • Totally Useless MAD — 2013
  • MAD Presents Spy Vs. Spy — An Explosive Celebration — 2015
  • MAD Presents Spy vs Spy: The Big Blast — Special Collector's Edition 2016
  30
• The MAD Guide to Power Boating

  Oy-Vay All Boats Dept.

  Written by Dick DeBartolo / Art by Bob Clarke

  Reprinted in 5 collections

  • More Trash From MAD #9 — 1966 Annual
  • The Portable MAD — 1970 (Paperback #28)
  • MAD Special #41 — Winter 1982
  • MAD Special #70 — Spring 1990
  • Completely MAD — 1991 (excerpt)
  31–36
• One Fine Evening in Lovers' Lane

  Don Martin Dept. Part II

  Don Martin

  Reprinted in 5 collections

  • MAD Follies #4 — 1966 Annual
  • The Completely MAD Don Martin — 1974 Big Book
  • MAD Special #44 — Fall 1983
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD's Greatest Artists — Don Martin — 2014
  37 sample
• Comic Strips They'd Really Like to Do

  Strip Teasers Dept.

  Contributions from

  • Charles M. Schulz — “Peanuts”
  • Walt Kelly — “Pogo”
  • Ken Ernst & Allen Saunders — “Mary Worth”
  • Mort Walker — “Beetle Bailey”
  • Mell Lazarus — “Miss Peach”

  Reprinted in 2 collections

  • MAD Follies #4 — 1966 Annual
  • MAD Special #36 — Fall 1981
  38–41
• Spy Vs. Spy Vs. Spy — vampire bats / guillotine window setup

  Joke and Dagger Dept. Part II

  Antonio Prohias

  Reprinted in 5 collections

  • MAD's Big Book of Spy vs. Spy Capers and Other Surprises — 1978
  • Spy Vs. Spy — The Complete Casebook — Antonio Prohias — 2001
  • Spy Vs. Spy — Omnibus — Antonio Prohias — 2011
  • Disturbingly Awful MAD — 2013
  • MAD #23 — February 2022
  42
• The Phewgitive (TV satire)

  A Flee Circus Dept.

  Written by Stan Hart / Art by Mort Drucker

  Reprinted in 5 collections

  • The Worst From MAD #9 — 1966 Annual
  • MAD Special #2 — Spring 1971
  • MAD Special #94 — July 1994
  • MAD About the Sixties — 1995
  • MAD For Decades — 2007
  43–47 sample
• The Private Eye

  Don Martin Dept. Part III

  Don Martin

  Reprinted in 4 collections

  • More Trash From MAD #9 — 1966 Annual
  • MAD Special #42 — Spring 1983
  • MAD's Greatest Artists — The Completely MAD Don Martin — 2007
  • MAD Hodgepodge of Humor Vol. 4 — April 2026
  48 sample
• Fold-In — The one sure thing we'll all get out of our moon shot?

  Al Jaffee

  Reprinted in 2 collections

  • More Trash From MAD #9 — 1966 Annual
  • The MAD Fold-In Collection 1964–2010 — 2011
  C3
• Back Cover — Bilked Telephone System

  Photo by Lester Krauss

  Note: The fellow in the picture is William M. Gaines

  Reprinted in 6 collections

  • MAD Follies #4 — 1966 Annual
  • The Ridiculously Expensive MAD — 1969
  • MAD Special #40 — Fall 1982
  • MAD About the Sixties — 1995
  • MAD Art — 2002
  • MADvertising — 2005
  C4