Doug Gilford
Doug Gilford's MAD Cover Site

MAD Magazine Recurring Features

Catalogs, Ad Brochures,
Financial Reports and Menus

in Order of Appearance in Regular Issues (and a few others)

These were longer articles in the form of a single subject, usually complete with covers —
essentially, multi-page advertising or information sources.

The too-numerous-to-mention single-page advertising parodies are beginning to be mentioned here. Single-page ads that weren't parodies are too numerous to mention.

See the separate page for Magazines within MAD Magazine!

Article Title Writer / Artist Issue / Date
Bulletin of Alfred E. Neuman University 1958-59 Tom Koch / Joe Orlando 42 — Nov 1958
The American MAD Cross — First Aid Handbook Frank Jacobs / Wally Wood 47 — Jun 1959
MAD Looks at Adult Education — featuring Potrzebie High School Bulletin of Courses Available Paul Laikin / George Woodbridge 51 — Dec 1959
The U.S. Army Chicken Officer's Field Manual Larry Siegel / Bob Clarke 56 — Jul 1960
The European Tourist's Guide to the U.S. Frank Jacobs / Joe Orlando 60 — Jan 1961
MAD's Do-It-Yourself Auto Repair Manual Dave Berg 61 — Mar 1961
Mail Order Gift Catalogues — featuring Potrzebie House Al Jaffee / Bob Clarke 62 — Apr 1961
Practical Scout Handbook Larry Siegel / Jack Rickard 66 — Oct 1961
The Labor Union Manual Larry Siegel / Wally Wood 83 — Dec 1963
MAD's Seed and Garden Catalog Frank Jacobs / Bob Clarke 96 — Jul 1965
College Programs to Develop Masters of Mediocrity — featuring Megalopolis State University College of Disillusion's Catalogue of Courses — Fall Semester 1966 Donald D. Shandler / Paul Coker, Jr. 101 — Mar 1966
The House of Krudd — Mail Order Gift Catalogue Tom Koch / Bob Clarke 155 — Dec 1972
American Trash and Trivia Company's
Head Shop Supplies — Wholesale Catalogue
Tom Koch / Bob Clarke 158 — Apr 1973
Ghoulish Medical Corp. 1974 Hospital Supply Catalogue Tom Koch / Bob Clarke 170 — Oct 1974
Annual Reports to Family Members —
The Flaxbender Family — Annual Financial Report 1974
Tom Koch / Irving Schild (photos) 173 — Mar 1975
The MAD Handbook of House-Guesting Paul Peter Porges / Jack Davis 176 — Jul 1975
Ripoff Cafe Accessories, Inc. Restaurant Supply Catalogue Tom Koch / Bob Clarke 180 — Jan 1976
The Alfred E. Neuman University
Competitive Hard-Sell 1976 Catalogue
Frank Jacobs / Bob Clarke
David Reagan (idea)/ Irving Schild (photos)
181 — Mar 1976
The MAD Clearance Catalogue of Unwanted
Articles, Features, Gimmicks, and Premises
Frank Jacobs / Jack Rickard
(and others if Rickard didn't draw them all)
188 — Jan 1977
School Supplies Unlimited 1978-79 Wholesale Catalogue Tom Koch / Bob Clarke 198 — Apr 1978
American Recreational & Resort Facilities, Inc.
Wholesale Supply Catalogue
Tom Koch / Bob Clarke 202 — Oct 1978
A Preview of this Year's "Gimmick" Christmas Gifts featuring TRASH, Inc.'s Christmas 1978 Wholesale Gift Guide Tom Koch / Bob Clarke 204 — Jan 1979
Crafty Bunko Schemes, Inc.
1979-80 Repairmen's Parts & Supply Catalogue
Tom Koch / Bob Clarke 208 — Jul 1979
Amalgamated Student Supply Co. — Mail Order Catalogue Tom Koch / Bob Clarke
Diane Riccobene (idea)
220 — Jan 1981
Stadium & Team Owners' Paraphenalia, Inc.
1981 Supply Catalogue
Tom Koch / Bob Clarke 226 — Oct 1981
The Model Majority Manual Stan Hart / George Woodbridge 230 — Apr 1982
MAD's Updated Practical Joke Catalog Al Jaffee / Diane Riccobene (idea) 233 — Sep 1982
Don Martin's Atomic Holocaust Survival Manual Don (Duck) Edwing / Don Martin 238 — Apr 1983
State College of Adulthood Training Catalogue of Courses Tom Koch / George Woodbridge 240 — Jul 1983
The MAD School of Parenting Catalogue of Courses Stan Hart / George Woodbridge 243 — Dec 1983
The 1984 M.G.M. Movie Theatre Owners Supply Catalogue Tom Koch / Bob Clarke 245 — Mar 1984
M.O.B. (Mafia Outlet Bureau) Shop-By-Mail Catalogue Frank Jacobs / Bob Clarke 247 — Jun 1984
The MAD Owner's Manual for a New American Car Tom Koch / Al Jaffee 247 — Jun 1984
MAD's Practical Joke Catalogue For Doctors Beppe Sabatini / Al Jaffee 248 — Jul 1984
The Sham-Jock Sporting Goods Catalogue Frank Jacobs / Bob Clarke
James Kasmir (idea)
249 — Sep 1984
MAD's Practical Joke Catalogue for Courtrooms Desmond Devlin / Al Jaffee 267 — Dec 1986
The Defense Contractors' Clearinghouse Catalog John Rios / Bob Clarke 267 — Dec 1986
The Collector's Newsletter —
For Collectors Who Don't Have Their Own Newsletter
Stan Hart / George Woodbridge 273 — Sep 1987
The MAD Merchandise Mart Dick DeBartolo / Bob Clarke 275 — Dec 1987
Gift Catalog for Spoiled Rotten Pets Paul Peter Porges 282 — Oct 1988
The Last Resort — The Newsletter for Desperate Singles Charlie Kadau and Joe Raiola /
George Woodbridge
284 — Jan 1989
Toys "R" U Catalogue Charlie Kadau and Joe Raiola /
George Woodbridge / Irving Schild (photos)
285 — Mar 1989
The Rookstone Catalog of Really Useful Tools, Nifty Gadgets, Hi-Tech Thingamajigs and Crafty Geegaws Al Jaffee 289 — Sep 1989
MAD's Catalogue of Practical Joke Items for the Computer Dick DeBartolo / Al Jaffee
Seth Greenberg (idea)
292 — Jan 1990
Leisure Time Courses Adults Really Need — featuring the South Dakota College of Higher Learning at East Pierre Adult Department of Continuing Education Course Catalogue, Winter 1990-91 Tom Koch / George Woodbridge 296 — Jul 1990
The Obnoxious Sports Fan's Supply Catalogue Tom Koch / Jack Davis 298 — Oct 1990
The Prescott University of Un-Learning Adult Education Courses Tom Koch / Harry North 306 — Oct 1991
MAD's Avalanche O' Catalogs Charlie Kadau and Joe Raiola /
George Woodbridge
316 — Jan 1993
The National Pick-Your-Own Relatives Clearing House Catalogue Charlie Kadau, Joe Raiola,
Dan Birtcher /George Woodbridge
318 — Apr 1993
RIP 2000 Suicide Machine Owners Manual Charlie Kadau / Bob Clarke 321 — Sep 1993
The Belching Dragon Menu Charlie Kadau and Joe Raiola /
George Woodbridge
322 — Oct 1993
Medical Trappings & Vestments, Inc. — Doctors' Supply Catalogue Tom Koch / Al Jaffee 324 — Jan 1994
Marblerow Gear Dick DeBartolo / Greg Theakston 338 — Aug 1995
The Academy for the Radical Religious Right Course Catalogue Stan Hart / Drew Friedman 339 — Sep 1995
The Devil's Advocate —
The Monthly Newsletter For Satan Worshippers
Frank Jacobs and Bill Fibbers /
Mort Drucker, Angelo Torres,
George Woodbridge, Lisa Blackshear
345 — May 1996
The Victim's Newsletter Charlie Kadau / George Woodbridge 352 — Dec 1996
PETArd's Animal Rights Newsletter Chris Hart / Hermann Mejia 356 — Apr 1997
The Bad Cops Guide to Good Police Work Andrew J. Schwartzberg / George Woodbridge 356 — Apr 1997
Ikrappa Catalogue Scott Maiko / Albert Crudo (photos) 360 — Aug 1997
Merely 99¢ Store Circular Scott Maiko / Bob Clarke 371 — Jul 1998
The Official Titanic Oriented Artifacts & Stuff Catalog Dick DeBartolo / Timothy Shamey 372 — Aug 1998
Hallmock 1998 Holiday Catalog Scott Maiko / Scott Bricher 376 — Dec 1998
Slam's End — The Catalog of Pro Wrestling Merchandise Desmond Devlin / Angelo Torres 378 — Feb 1999
Steve Grieve's Official Catalog of Rare,
Unaffordable Rock & Roll Memorabilia
David Shayne and Joe Raiola /
Timothy Shamey
380 — Apr 1999
Jalopy Shopper — Your Totaled Transportation Tabloid Jeff Kruse / Irving Schild (photos) 382 — Jun 1999
Omahog Steaks — Meats By Mail David Shayne and Joe Raiola /
James Warhola
383 — Jul 1999
Warner Bros. Studio Stores — Unofficial Catalog Scott Maiko / Scott Bricher,
Gary Hallgren, Anthony Cipriano,
Kevin Greene / Irving Schild (photos)
385 — Sep 1999
The Spending Annex Adult Education Center Scott Maiko / Irving Schild (photos) 388 — Dec 1999
The Spending Annex Adult Education Center Scott Maiko / Irving Schild (photos) 392 — Apr 2000
Sports Suction Catalog Jeff Kruse / Timothy Shamey 395 — Jul 2000
Johnson Family Garage Sale-O-Rama Catalog Danno Sullivan / Leslie Sternbergh 396 — Aug 2000
MAD's Modern Military Course Catalog Mike Snider and Andrew J. Schwartzberg /
George Woodbridge
397 — Sep 2000
The IntimidatorLX 2000 Owner's Manual Darren Johnson /
Bill Wray and Timothy Shamey
398 — Oct 2000
The Home Despot Jeff Kruse and Russ Cooper /
George Woodbridge
403 — Mar 2001
The Shoddier Image Brian Farrelly and Sean Farrelly /
Irving Schild (photos)
408 — Aug 2001
The Pet Peddler — Your One-Stop Source for
Adopting the Animals Other People Eventually Got Sick Of
Jeff Kruse / Scott Bricher 411 — Nov 2001
Cents-Less Coupons Scott Maiko / Irving Schild (photos) 423 — Nov 2002
Cents-Less Coupons Scott Maiko / Scott Bricher /
Irving Schild (photos)
427 — Mar 2003
The Employing Guise Jeff Kruse / Irving Schild (photos) /
Ray Alma and Timothy Shamey
428 — Apr 2003
Cents-Less Coupons Scott Maiko / Scott Bricher /
Irving Schild (photos)
433 — Sep 2003
Pizza Trough Scott Maiko / Scott Bricher 456 — Aug 2005
Cents-Less Coupons Scott Maiko / Irving Schild (photos) 460 — Dec 2005
T.G.I. Fried-Day's Menu Dave Croatto / Irving Schild (photos) 468 — Aug 2006
Foolastic Book Club Dave Croatto /
Scott Bricher and Gary Hallgren
474 — Feb 2007
Stankee Candle Spring Catalogue Teresa Burns Parkhurst/Scott Bricher /
Irving Schild (photos)
475 — Mar 2007
Not So Hot Topic Catalog Scott Maiko / Irving Schild (photos) /
Albert Crudo (styling)
484 — Dec 2007
MOMA — The Museum of Monkey Art — Winter/Spring Catalogue — / Hermann Mejia, Roberto Parada,
Richard Williams, James Warhola
488 — Apr 2008
Bananas Republic Scott Maiko / Leonardo Rodriguez 488 — Apr 2008
A-Hole Foods Market Kiernan P. Schmitt / — 490 — Jun 2008
Sucker City Scott Maiko / Scott Bricher 492 — Aug 2008
Stuples Catalog Jeff Kruse / Scott Bricher 494 — Oct 2008
Pestco Jeff Kruse / — 504 — Aug 2010
Bored Bath & Be Gone Jeff Kruse / Scott Bricher 510 — Aug 2011
Banana Republican Frank Santopadre / Scott Bricher 514 — Apr 2012
Hazard Fraught Tools Scott Maiko / Scott Bricher 515 — Jun 2012
Enchanted Lake Storytown Forest Scott Maiko /
Scott Bricher and Gary Hallgren
517 — Oct 2012
Gangreens Jeff Kruse / Scott Bricher 520 — Apr 2013
Silliams-Wonoma — The Catalog For Kooks Scott Maiko / Scott Bricher 523 — Oct 2013
Sports Atrocity Jeff Kruse / Scott Bricher 527 — Jun 2014
Patton Oswalt's Waffle House Hidden Hashbrown Menu Patton Oswalt / Scott Bricher 533 — Jun 2015
The Substitute Teacher's Manual Kenny Keil / John Kerschbaum 536 — Dec 2015
ForceSonic 92-cm Lightsaber Owner's Manual Scott Maiko / Tom Richmond 537 — Feb 2016
Banana Republican — 2016 Campaign Collection Frank Santopadre and Evan Waite /
Scott Bricher
539 — Jun 2016
The Official Stormtrooper Recruitment Pamphlet David Richards / Hermann Mejia 540 — Aug 2016
Overgrowth — The Gigantic Gardening Catalog Jeff Kruse / Scott Bricher 547 — Oct 2017
Olive Garbage Italian Kitchen Scott Maiko / Scott Bricher 550 — Apr 2018
Catalogs within MAD Magazine

excerpt from College Programs to Develop Masters of Mediocrity — from #101, March 1966